About Us — Meet Scalpel SEO
The team, the science, and the mission behind the plastic surgery SEO results we deliver.
Precision-Driven SEO Experts, With a Passion for the Plastic Surgery & Healthcare Industry
At Scalpel SEO, we bring clinical-level precision to digital marketing. Our mission is simple: help plastic surgeons, medical spas, dermatologists, and private healthcare clinics attract more qualified patients through evidence-based SEO. No guesswork. No vague promises. Only data, strategy, and measurable growth.
Our Digital Agency Does One Thing Only: Healthcare SEO & PPC
Just as medical outcomes are guided by science, expertise, and repeatable processes, so is our approach to search engine optimization. We specialize exclusively in healthcare, meaning everything we do, from keyword research to content strategy, is tailored to the patient journey and the ethical standards of medical advertising.
Meet the Team Behind Scalpel
Eric St-Cyr — Founder, Head of Research & Strategy
Eric St-Cyr brings more than a decade of experience in high-performance SEO strategy, competitive analysis, and digital growth systems. Known for making SEO clear and measurable, he has helped hundreds of businesses — including healthcare clinics — turn organic search into a consistent pipeline of patient inquiries. Before launching Scalpel SEO, Eric built and scaled multiple digital businesses that shaped his analytical, data-first approach: precise strategy, transparent communication, and performance you can measure.
At Scalpel SEO, Eric leads strategic vision and growth architecture for plastic surgeons and medical professionals. His core belief is simple: digital marketing should match the same standards of precision and integrity found in medicine.
Bernard Duchesne — Partner, Head Operations & Customer Relations
With a dual background in finance and computer science, Bernard Duchesne brings a high level of analytical rigor to search engine optimization. As the operational backbone of Scalpel SEO, he designs the systems, methodologies, and technical frameworks that deliver long-term visibility for healthcare practices. Bernard’s years in tech, analytics, and digital marketing include leading advanced SEO programs at ProStar SEO, making him a trusted expert for organizations seeking predictable, compliant, and sustainable growth.
At Scalpel SEO, Bernard oversees technical SEO, semantic keyword modelling, content architecture, and continuous performance monitoring for clinics.
Our Story — Where Data Meets Medical Expertise
Scalpel SEO was born from a simple truth: plastic surgeons and medical clinics were investing in marketing built on outdated, ineffective tactics. Agencies were still keyword-stuffing pages, buying backlinks, and chasing vanity metrics: tactics that not only fail in today’s algorithmic landscape but can actively damage a clinic’s visibility. Google has grown far too sophisticated for shortcuts; relevance, authority, and contextual signals now drive real ranking power.
Scalpel recognized this shift long before most. Drawing on our backgrounds in entrepreneurship, finance, software engineering, and advanced SEO, we set out to build something radically different—an agency rooted in precision, data, and scientific method rather than digital guesswork.
The Contextual Density Method: Our Core Advantage
What truly sets Scalpel SEO apart is our use of the contextual density method. Instead of repeating keywords or relying on risky backlink schemes, we optimize content around semantic richness: medical entities, related terminology, and patient-intent clusters. This gives Google exactly what it wants—expertise, accuracy, and contextual relevance—while giving patients the clarity and trust they need.
Ethical, Predictable, Sustainable Growth for Clinics
Today, Scalpel SEO helps healthcare professionals grow in ways that are ethical, predictable, and long-lasting. Our systems elevate rankings for competitive procedures, enhance authority, and strengthen patient acquisition—powered by real data, not outdated tricks.
Why Healthcare Providers Choose Us
Plastic surgeons and medical professionals choose Scalpel SEO for one reason: we operate with the same rigor, clarity, and precision they expect in their own practice.
Every action is guided by data, not trends.
Aligned with medical board advertising rules and HIPAA-aware analytics setups.
We don’t serve dozens of industries. We serve yours, which means faster insight and stronger results.
No hidden work, no vague reports, no confusing jargon.
We understand cosmetic-care psychology and build funnels that convert searchers into consultations.
What We Do — SEO Tailored for Medical Practices
Everything is built around the patient journey — awareness → trust → consultation.
Across North America, we deliver the kind of SEO and PPC results medical professionals can feel in their calendars. Our strategies boost rankings for the most competitive plastic surgery keywords, drive higher-value patient inquiries, and position our clients as the trusted authority in their market. At the same time, our PPC campaigns cut wasted spend and generate booked consultations—not just clicks.
The outcome is simple: stronger visibility, stronger conversions, and consistent growth powered by data, not luck. Clinics stay with us because we deliver results that outperform, outlast, and outshine anything they’ve tried before.
Our Approach — The Scalpel Method
Medical professionals trust us because our methodology mirrors theirs:
Every partnership begins with an in-depth audit
Strategies built on data, not assumptions
No exaggerated claims, no shortcuts
We test, measure, and refine continuously
You always know what we’re doing and why
This approach ensures consistent ranking growth, improved patient inquiries, and measurable ROI for clinics.
Our Impact
Across North America, we deliver the kind of SEO and PPC results medical professionals can feel in their calendars. Our strategies boost rankings for the most competitive plastic surgery keywords, drive higher-value patient inquiries, and position our clients as the trusted authority in their market. At the same time, our PPC campaigns cut wasted spend and generate booked consultations—not just clicks.
The outcome is simple: stronger visibility, stronger conversions, and consistent growth powered by data, not luck. Clinics stay with us because we deliver results that outperform, outlast, and outshine anything they’ve tried before.
Ready to Grow Your Patient Pipeline?
Let’s talk about your clinic’s SEO potential. Book a strategy call, or simply reach out to learn how Scalpel SEO can support your growth.